Letter to Al Danube Building Materials

I was not pissed off at all - seriously.

To: info@aldanube.com
Medium = Email
Subject = Advertisements
Purpose = Realization of the truth

Hi,
I was just watching the cricket match between Pak and Sri Lanka and had the misfortune of watching the latest Al Danube advertisement.
I understand that Al-Danube is not doing bad in terms of profits, but after looking at the lizard ad it makes me wonder if the managment puts in some of those profits towards advertising. Before this it was the "fish and water" ad which again was one of the most pointless ads I have ever seen on television.

I believe Al-Danube has gone leaps and bounds in making a mark in this market and I am sure there is a lot of respect for its products, but making ads that have lizards and blood dripping after they fall on a carrom-board with family all around is not really something that will make you win business - that is only if winning more business is the purpose. Especially in these times when the real estate is not doing too well, I think the management should understand the value of advertisements. The ad is generally gross when watched but it adds icing to the cake when one is having lunch.

I would like to suggest, that if you really want to advertise your brand, you should spend some money and hire someone who would actually understand your brand and put in the effort to make it pleasing for the audience. Also you should spend some money in hiring a company that makes better graphics. If not, you should give that money to your employees as bonus and not spend on advertising at all. That would help your brand more.

Your other ads were despising enough, this one is just horrendous. I can only pray for your brand in these difficult times.